10 Richest Sponsorship Deals of Soccer

November 25, 2020 By Sourav


10 Richest Sponsorship Deals of Soccer

Soccer players are among the most glamorous athletes in the world. Their fame is nothing less than that of any Hollywood star, and there are their earnings. Soccer players earn huge sums of money in the form of prize money, as well as transfer fees or contract fees with clubs they represent. But, another great source of income for the players in the sponsorship deals of soccer.

Soccer players are often roped in by the big brands to become their ambassadors and are paid big numbers to represent them. Some of the biggest sponsorship deals have been struck by companies with athletes in soccer. Let us take a look at the 10 Richest Sponsorship Deals of Soccer.

Richest Sponsorship Deals of Soccer

10. Tottenham Hotspur

English Premier League side Tottenham Hotspur has earned a total of $39 million from their sponsorship deal last season and is inducted in the tenth place in our list of top 10 richest sponsorship deals of soccer. Tottenham Hotspur reported that it had issued 30 million shares to fund the initial development costs of their new stadium project on 21 August 2009. An establishment of British billionaire Joe Lewis, ENIC, purchased 27.8 million out of those 30 million shares.

Tottenham Hotspur has earned $15 million/year for their kit sponsorship deal with manufacturing giant Under Armour and has also earned $24 million/year from their jersey sponsorship by AIA. The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium.

9. Paris Saint-Germain

Paris-Saint-Germain
Paris-Saint-Germain

French Ligue 1 side Paris Saint-Germain has earned a total of $50 million from their sponsorship deal last season and is inducted in the ninth place in our list of top 10 richest sponsorship deals of soccer. Qatar Sports Investments became Paris Saint-Germain’s majority stake owner in 2011 and eventually became the sole shareholder in 2012. The Qatar Sports Investments- Paris Saint-Germain deal made them one of the richest football clubs in the world.

Paris Saint-Germain has earned $22 million/year for their kit sponsorship deal with sports manufacturing giant Nike and has also earned $28 million/year from their jersey sponsorship by Emirates. The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium.

8. Liverpool

Liverpool
Liverpool

English Premier League side Liverpool has earned a total of $68 million from their sponsorship deal last season and is inducted in the eighth place in our list of top 10 richest sponsorship deals of soccer. Liverpool has earned $38 million/year for their kit sponsorship deal with sports manufacturing giant Warrior sports which is famous for manufacturing ice hockey and lacrosse jerseys and is one of the top sports product manufacturing companies in America and Canada.

Liverpool has also earned $30 million/year from its jersey sponsorship by Standard Chartered. The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium. Liverpool recently announced its three-year contract extension with Standard Chartered in April 2015 which will run through 2018-19 football seasons.

7. Real Madrid

Spanish La Liga side Real Madrid has earned a total of $70 million from their sponsorship deal last season and is inducted in the seventh place in our list of top 10 richest sponsorship deals of soccer. Real Madrid is the most valuable sports team in the world with a total worth of €2.5 billion ($3.4 billion) and is also the richest football club in the world with annual revenue of nearly €549.5 million.

Real Madrid has earned $36 million/year for their kit sponsorship deal with sports manufacturing giant Adidas and has also earned $34 million/year from their jersey sponsorship by Emirates. The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium.

6. Bayern Munich

Bayern-Munich
Bayern-Munich

German Bundesliga side Bayern Munich has earned a total of $71 million from their sponsorship deal last season and is inducted in the sixth place in our list of top 10 richest sponsorship deals of soccer. Bayern Munich is the biggest sports club in Germany in terms of revenue and is the second-biggest club in the world in membership terms with more than 251,000 members.

Bayern Munich has earned $28 million/year for their kit sponsorship deal with sports manufacturing giant Adidas and has also earned $34 million/year from their jersey sponsorship by Deutsche Telekom. The club earns $9 million/year for their Stadium sponsorship deal with Allianz. Recently Bayern Munich has signed a ten-year, $1 billion contract extension with Adidas which will run through 2029-30 football seasons. Besides being one of the richest clubs, Bayern has also produced some of the all-time top scorers of Bundesliga.

5. Chelsea

Chelsea
Chelsea

English Premier League side Chelsea has earned a total of $71 million from their sponsorship deal last season and is inducted in the fifth place in our list of top 10 richest sponsorship deals of soccer. Chelsea has earned $44 million/year for their kit sponsorship deal with sports manufacturing giant Adidas and has also earned $27 million/year from their jersey sponsorship by electronics giant Samsung.

The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium. A new deal of Chelsea with Yokohama Rubber kicked in 2015-16. And, it is rumored to be worth more than $300 million over five years which is paying them nearly $60 million/year. The upcoming deal will boost the team’s total income from sponsorship to over $100 million/year.

4. Manchester City

English Premier League side Manchester City has earned a total of $79 million from their sponsorship deal last season and is inducted in the fourth place in our list of top 10 richest sponsorship deals of soccer. The Abu Dhabi United Group purchased one of the Premier League champions, Manchester United, in August 2008. The group immediately started a flurry of bids for high-profile players.

The transfer of Brazilian international Robinho from Real Madrid for £32.5 million broke the British transfer record. Manchester City has earned $18 million/year for their kit sponsorship deal with sports manufacturing giant Nike. The club currently has a ten-year sponsorship tie-up with Etihad Airways for their jersey, stadium, and youth academy sponsorship right which currently pays them nearly $61 million/year.

3. Arsenal

Arsenal
Arsenal

English Premier League side Arsenal has earned a total of $80 million from their sponsorship deal last season. They are inducted in third place in our list of top 10 richest sponsorship deals of soccer. The club is one of the most decorated clubs in English football with their 13 First Division and Premier League titles. Arsenal has a joint record of 11 FA Cups and has one of the best records in top-flight matches with second-most wins.

Arsenal has earned $34 million/year for their kit sponsorship deal with sports manufacturing giant Puma. The club currently has a sponsorship tie-up with Emirates for their Stadium naming rights as well as sponsorship rights for both game day and practice jerseys which currently pays them nearly $46 million/year.

2. Barcelona

Barcelona
Barcelona

Spanish La Liga side Barcelona has earned a total of $80 million from their sponsorship deal last season. And for that, they have earned second place in our list of top 10 richest sponsorship deals of soccer. Barcelona has earned $39 million/year for their kit sponsorship deal with sports manufacturing giant Nike. They have also earned $41 million/year from their jersey sponsorship by Qatar Sports Investments and Intel. The club currently doesn’t have any sponsorship tie-up for the naming rights for their stadium.

Barcelona gave a hint to their fans about the renegotiation procedure with Nike kit and Qatar shirt deals. Those will almost double up their current sponsorship income from $80 million to $160 million per season. As an interesting fact, Barcelona has a $5 million-per-year sponsorship deal with Intel. Besides, they have an Intel logo on the inside of Barcelona's jersey: a true “Intel Inside” ad campaign.

1. Manchester United

English Premier League side Manchester United has earned a total of $140 million from its sponsorship deal last season. And, they have earned the top place in our list of top 10 richest sponsorship deals of soccer. Manchester United has earned $36 million/year for their kit sponsorship deal with sports manufacturing giant Nike. They have also earned $80 million/year from their jersey sponsorship by Chevrolet (GM).

One of the Premier League winners, Manchester United, now earns $24 million/year for their Stadium sponsorship deal with Aon. Manchester United has a seven-year, $560 million agreement with Chevy which is the single most valuable sponsorship in sports. But, the club will break its own record when the ten-year, $1.14 billion deal with Adidas starts next season which will pay nearly $114 million/year.

When we see soccer players off the field, it is mainly on the glossy magazine covers or billboards, where they don the products of different companies, from shoes to perfumes. They also speak about the services they avail from various providers. Well, now you know the stories behind some of the most expensive ones you see every day.

Leave a Reply

  1. TBNBO
    TBNBO January 3, 2020 06:23

    Thank you for sharing.

    1. Sourav Das
      Sourav Das January 3, 2020 18:46

      Thanks for the visit!

  2. TBNBO
    TBNBO January 16, 2020 20:14

    Thank you for sharing.

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